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FRACTIONAL BRAND PARTNER
Brand leadership and creative strategy for companies ready to grow with focus and intention.
What I do: ​
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Serve as your fractional Head of Brand, guiding strategy and creative execution across all touchpoints.
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Bring clarity to brand positioning, storytelling, and market presence as you scale.​
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Lead campaign direction and high-level marketing initiatives.
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Collaborate closely with your internal teams or operate independently with structured check-ins.
Timeline: 3+ months
Best For: Growing brands seeking senior-level brand leadership without a full-time hire.​
BRAND EVOLUTION STRATEGY
​Strategic recalibration for brands evolving beyond their launch phase.
​What I do:
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Analyze your audience, market position, and untapped growth potential.
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Redefine messaging, voice, and positioning for the next chapter of your brand.
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Map out a clear marketing and communications strategy across channels.
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Outline a performance plan that connects creativity with measurable outcomes.
Timeline: Custom
Best For: Post-launch or rebranding companies entering new markets or growth stages.​
CAMPAIGN STRATEGY & CREATIVE DIRECTION
Concept-to-launch campaign strategy that connects insight with creativity.
What I do:
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Craft campaign stories, messaging, and narratives that reinforce brand goals.
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Build creative briefs and multi-platform rollout plans that translate strategy into action.
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Provide creative direction and visual guidance to maintain consistency across all assets.
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Evaluate campaign results and optimize for stronger performance.
Timeline: Custom
Best For: Brands planning key launches, new products, or seasonal campaigns seeking cohesive creative direction.
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BRAND PERFORMANCE AUDIT
A comprehensive assessment of how your brand shows up and where it can evolve.
What I do: ​
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Review market positioning, brand perception, and competitive differentiation.
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Audit messaging, social channels, and content performance for consistency.
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Identify strengths, gaps, and areas for brand growth.
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​Deliver a detailed roadmap with actionable steps to refine and elevate your presence.
Timeline: 1 -2 months
Best For: Established brands seeking clarity, consistency, and a plan for sustained growth.​
INDIVIDUAL ADD-ONS
Additional Ways We Can Work Together: ​
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Website Strategy and/or Creation
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Brand Guidelines Development
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Digital Graphic/Video Creation​
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